Hey, I’m Priya.

I help early and growth-stage organizations sharpen their GTM strategy, align cross-functional teams, and drive sustainable growth without the overhead of a full-time executive.

Through my consulting practice, The Outside Edge, I bring outside-in perspective and executional firepower. I give you the edge to grow with clarity, scale with confidence, and succeed for the long haul.

How I Help

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Grounded in experience. Focused on results.

With 20+ years across SaaS, EdTech, FinTech, data and analytics, and mission-driven organizations, I’ve sat in the seat and led through scale, complexity, cultural differences, and change.

I know how to build, not just advise. Whether you're a founder, executive director, or cross-functional team leader, I help you focus on what matters most while laying the foundation for sustainable growth.

Marketing & Go-To-Market Strategy

Whether you’re entering a new market, launching a product, or rethinking your growth playbook, I help you prioritize the right levers, align your team, and bring structure to your go-to-market motion.

I offer strategic partnership and executional leadership at critical moments and inflection points — helping you scale with confidence, clarity, and cohesion.

Messaging & Content Strategy

Your story matters — but it only works when it resonates. I help you define your positioning, develop persona-based messaging, and build a content strategy that supports both brand and pipeline.

Performance & Ops Enablement

From funnel design to OKRs to marketing operations, I bring structure and measurement to your strategy — helping you move faster, make smarter decisions, and execute with confidence.

Team & Org Structure

From hiring plans to role clarity to scaling systems, I help you design the team you need now — and the one you’ll need as you grow. I also mentor teammates and leaders to manage through change with confidence.

Cross-Functional Alignment

Great strategies fail without team alignment. I build the systems and rituals that get Product, Sales, and Marketing on the same page — and keep them moving toward shared goals.

Fractional Leadership

Need senior-level thinking without a full-time hire? I step in as a trusted partner to your leadership team — providing hands-on guidance, clarity, and accountability at the moments that matter most.

Flexible engagement models to meet you where you are

Strategic Sprint

Short-term engagement (4–6 weeks) focused on a specific outcome: messaging refresh, GTM planning, or org alignment.

Advisory Retainer

Ongoing support — ideal for lean teams needing high-level guidance, accountability, and thought partnership.

Fractional Leader

Embedded leadership across marketing, GTM, or operations — scalable support during change, growth, or hiring gaps.

Not sure what fits best? Let’s start with a quick consult — or keep it flexible with an hourly engagement while we define the right path together.

Let's Talk

I don’t just advise — I align, implement, and build what lasts.

I bring deep operating experience, calm confidence, and a collaborative spirit to every engagement — and deliver the clarity and structure needed to drive results and leave your team stronger than before.

I’ve been in the room with founders, boards, and teams navigating scale, uncertainty, and transformation. I show up ready to roll up my sleeves, connect the dots, and move things forward.

Hands-On Operator
I’ve built from scratch — not just advised from the sidelines. I get in the weeds and drive execution.
Trusted at the Top
Partner to CEOs and boards during hyper-growth, funding rounds, and inflection points.
Industry-Agnostic Agility
From FinTech to EdTech, I ramp quickly and adapt to each team, domain, and growth stage.
Team-First Leadership
Empathetic, high-EQ leadership that builds trust and strengthens internal teams.
Connector of Dots
I synthesize across people, data, and goals to clarify what matters — and how to move forward.
Lasting Impact That Scales
I leave behind systems, frameworks, and alignment that keep delivering long after I’m gone.